COLES EXPRESS JOINS SHELL V-POWER RACING TEAM
Shell V-Power Racing Team and Coles Express, one of Australia's leading fuel and convenience retailers, have signed a multi-year sponsorship in the Virgin Australia Supercars Championship.
Coles Express branding appears on the C-pillars of both Shell V-Power Racing Ford Falcons for the first time at the Bathurst 1000 this weekend.
GOLD COAST, AUSTRALIA – [OCTOBER 5, 2018] – Fuel and convenience retailer Coles Express is proud to have signed on as the newest sponsor of Australia’s most historic professional motor racing crew, the Shell V-Power Racing Team.
“The Shell V-Power Racing Team won the Teams’ Championship for the first time last year, and 2018 has been another strong year,” said Coles Express Director Alister Jordan.
“Coles Express is excited to be on board with such an iconic name in Australian motor sport and we hope that our sponsorship will help the team in their pursuit of future success.”
Across more than 700 sites around Australia, Coles Express supplies Shell fuel and oil products to over two million customers every week, and is also the proud and exclusive retailer of Shell’s premium V-Power 98 octane fuel.
Shell V-Power Racing Team Managing Director Ryan Story said that bringing Coles Express onboard as a sponsor of the team made perfect sense.
“As one of the most recognised brands in fuel retailing around Australia, and a brand that is the exclusive retailer of our major partner Shell V-Power, Coles Express is a natural fit into our sponsor group,” said Story.
“We’ve spent a lot of time working with Coles Express on branding and promotional activity through our partnership with Shell and Viva Energy, so to make that official is a source of pride for the team, and opens us up to many other opportunities as well.”
ENDS
About Coles Express
Coles Express is one of Australia’s leading fuel and convenience retailers, with more than 700 sites across Australia, employing more than 5,000 team members. Customers can fill up with a range of high-quality Shell fuels and shop in-store from a great range of food, drinks and everyday household needs at supermarket prices. Customers spending a minimum $30 at Coles supermarkets can collect a voucher for 4c off per litre of fuel, or spend a minimum $20 in a Coles Express store (excluding fuel, tobacco and tobacco-related products) to receive 10c off per litre instantly. Fuel discounts may be used on their own or together.
About Shell V-Power Racing Team
Shell V-Power Racing Team is one of the most successful motorsports teams in Australia, with seven Australian Touring Car / Supercars Championships and three Bathurst 1000 victories. Team Penske’s U.S. motorsports entities are among the most successful teams in the history of professional sports. Competing in a variety of disciplines, including NASCAR, INDYCAR and IMSA, the team has produced more than 500 major race wins, over 570 pole positions, 32 Championships and 17 Indianapolis 500 victories in its storied history.
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