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Offline 25_JLM_13hp

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What NOT To Say In A Press Release
« on: December 10, 2010, 12:42:19 AM »
I'm no expert or anything, but if you are professional enough to have a press release, you probably shouldn't include personal attacks.

Career Derby Day Turns Into Chaos for Casey Smith

 

FOR IMMEDIATE RELEASE

Tex Motorsports Marketing

www.texmotorsports.com

Contact: Chris Ragle

 

Austin, TX 12/8/10- Unlike the last several years a chance at the 2010 Snowball Derby trophy was in the cards for Texas native Casey Smith. After qualifying in the twenty-eighth position Casey and crew made the right adjustments to the #99 Rapid Disposal Chevy Impala throughout the 300 lap event to be in the third position with just five laps remaining with a shot of winning his first career Snowball Derby.

 

The tough task of holding off Johanna Long with fresh tires was going to be the hard part more so than passing the two cars in the first and second place positions. Smith left the outside open for Long to pass with fresh tires, but she chose to give Smith’s #99 machine the bump and run sending him up to the track and toward the back half of the top ten.

 

“I knew when the caution came out and saw guys a few cars behind us with fresh tires there was a good chance we were going to be sitting ducks but I wasn’t going to give up the position either. I just figured she (Johanna Long) would pass us on the outside because of her new tires, but she decided to knock me out of the way which she didn’t have to in order to win the race. I know it’s the Snowball Derby but she’s raced Pensacola enough to know when you have fresh tires you can pass anywhere you want to. She can go ahead and plan for the roles being reversed anytime I race around her in the future,” noted Smith. “I didn’t think we could win but we could have finished top three for sure but instead because of her we have a destroyed racecar.”

 

The shuffle sent Casey racing with the remaining cars on track while Long went on to spin out the second place driver Landon Cassill the very next lap causing the cars behind the incident to wreck including Smith as well as several others. Smith slammed into former NASCAR driver David Stremme’s machine after getting hit from behind by another car also in the carnage. Stremme then proceeded to punch Casey while still in his #99 machine. Smith not understanding what was going on got out of the car to defend himself just as track officials made their way over to separate the two. Tempers continued to flare between both drivers and crews once both cars were brought to the infield as chaos erupted between the two groups.

 

“I didn’t have a clue what was going on when Stremme came over and started punching me out on the track. He said I never lifted and just drove into him on that wreck; well funny thing how I got hit so hard on the right rear that I broke a right rear shock off and my rear end was bent so far forward that my right rear tire was tucked underneath the right side door panel. I mean it’s pretty obvious that someone hit me from behind,” stated Smith. “It takes a real tough guy to punch someone in the car so when I got back to the infield I took it upon myself to even things up a bit and went after him. I got a good shot on him but he just hid behind his thirty crew guys he had protecting him.”

 

“It wasn’t like I was racing in the back where he was all day I was up in third before Johanna sent me back there. He was terrible this weekend just like he always is; he spends two or three times more money and sucks the same as always. That must be why he gets fired from every NASCAR ride he’s ever had and can’t even keep the start and park ride he did have,” added Smith after things had settled down a bit.

 

Casey Smith Racing will now look towards 2011 with exact plans to be reveled at a later date. Stay tuned to www.caseysmithracing.com for that information along with all the news, results, and more. For public relations and marketing related information contact Chris Ragle with Tex Motorsports Marketing at 940-393-3167.


I don't think I would wanna sponsor this guy after reading this.

Linkback: https://www.canadianracingonline.com/smf/index.php?topic=12716.msg90355#msg90355

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What NOT To Say In A Press Release
« on: December 10, 2010, 12:42:19 AM »

Offline tractorfix

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Re: What NOT To Say In A Press Release
« Reply #1 on: December 10, 2010, 04:56:50 AM »
Sounds like they got the DERBY part right. At least the guy has the nads to call it how he sees it.

Linkback: https://www.canadianracingonline.com/smf/index.php?topic=12716.msg90356#msg90356

Wesley_Motorsports

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Re: What NOT To Say In A Press Release
« Reply #2 on: December 10, 2010, 08:12:48 AM »
Well.......On Casey's website, the picture of his race car has the right sponsor for that kind of press release

Rapid Disposal....

:D

Linkback: https://www.canadianracingonline.com/smf/index.php?topic=12716.msg90360#msg90360
« Last Edit: December 10, 2010, 09:16:38 PM by Wesley_Motorsports »

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Re: What NOT To Say In A Press Release
« Reply #2 on: December 10, 2010, 08:12:48 AM »

Offline streetstocker33

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Re: What NOT To Say In A Press Release
« Reply #3 on: December 10, 2010, 09:01:32 AM »
I'm missing what was so bad about that press release? Does that guy sell t-shirts, cus' I want one LOL Need more guys that tell it like it is.

Linkback: https://www.canadianracingonline.com/smf/index.php?topic=12716.msg90361#msg90361

Offline 25_JLM_13hp

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Re: What NOT To Say In A Press Release
« Reply #4 on: December 10, 2010, 09:54:09 AM »
I don't mind telling it how it is, in fact I like it. Somehow it doesen't seem right to me to go directly from "That guy is a so-and-so and I tried to punch him in the face" to "If you want to sponsor me...".

Linkback: https://www.canadianracingonline.com/smf/index.php?topic=12716.msg90362#msg90362

Offline streetstocker33

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Re: What NOT To Say In A Press Release
« Reply #5 on: December 10, 2010, 10:15:59 AM »
I don't mind telling it how it is, in fact I like it. Somehow it doesen't seem right to me to go directly from "That guy is a so-and-so and I tried to punch him in the face" to "If you want to sponsor me...".
You read that totally different than I did, he says he went to even the score up after being punched while strapped in the car, how can anybody find fault in that? And he said he would race Long how she raced him next time they meet on the race track...If he doesn't get sponsorship because of those statements, everybody is far more sissified than I ever thought possible.

Linkback: https://www.canadianracingonline.com/smf/index.php?topic=12716.msg90363#msg90363

Offline Shadowracer

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Re: What NOT To Say In A Press Release
« Reply #6 on: December 10, 2010, 11:12:40 AM »
Um...yah, trash talking the other guys is generally poor form in a press release. Just makes you come off sounding bitter. Sure, you might find a sponsor who sees this stuff as a breath of fresh air and is into it, but most wouldn't likely touch him with a 10 foot pole after a release like that.

They definitely need a new PR guy.

Linkback: https://www.canadianracingonline.com/smf/index.php?topic=12716.msg90364#msg90364
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Offline 25_JLM_13hp

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Re: What NOT To Say In A Press Release
« Reply #7 on: December 10, 2010, 01:48:45 PM »
Wow, I was getting nervous for a while there, thinking I was the only person who thought that!

Linkback: https://www.canadianracingonline.com/smf/index.php?topic=12716.msg90365#msg90365

Offline TommySalami

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Re: What NOT To Say In A Press Release
« Reply #8 on: December 10, 2010, 03:30:57 PM »
As someone who writes press releases, I'd say it definitely goes way too far.

It depends what kind of sponsor they're trying to attract though...some sponsors might actually want to be associated with a guy like that.  Kyle Busch still has lots of sponsors, right? ;)

Linkback: https://www.canadianracingonline.com/smf/index.php?topic=12716.msg90366#msg90366

Offline ernie

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Re: What NOT To Say In A Press Release
« Reply #9 on: December 10, 2010, 04:50:39 PM »
I don't know but I find it kind of refreshing. The stuff was said, can't take it back so you might as well put it out there yourself first instead of letting some d**k head reporter do it for you then have to respond with some bulls**t to please your sponsers.

Linkback: https://www.canadianracingonline.com/smf/index.php?topic=12716.msg90370#msg90370

Wesley_Motorsports

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Re: What NOT To Say In A Press Release
« Reply #10 on: December 10, 2010, 09:25:31 PM »
As someone who writes press releases, I'd say it definitely goes way too far.

It depends what kind of sponsor they're trying to attract though...some sponsors might actually want to be associated with a guy like that.  Kyle Busch still has lots of sponsors, right? ;)

Kyle has very few sponsors actually and he's happy to have the ones he does. And I agree that in some ways I agree with you, but I'd suggest we don't confuse the Cup / Nationwide car sponsorship as "his" - they belong to Joe Gibbs Racing and in this case, the sponsorship loves Rowdy's style.

But for his own teams, he's got gaps and the ones he does have, "DO" like his style. He's even dished his manufacturer, Toyota in the Truck series on TV - because he's never won with it on the hood "come on and sponsor me, because that Toyota on the hood seems like a curse and is coming off". Perhaps tongue and cheek, but it's probably cost him any possible future options for revenue from the manufacturer that's powering his trucks!

The big difference between Casey and Kyle is simple, one is a very proven commodity and the other is barely known - and likely won't ever be noticed the way he's going off at the mouth. For sure, it's way over the line for corporate sponsor opportunities.



Linkback: https://www.canadianracingonline.com/smf/index.php?topic=12716.msg90377#msg90377

 


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