“Drive for the Cover” Campaign Lets Fans Vote For Cover Driver of NASCAR® The Game™: Inside Line
DAYTONA BEACH, Fla. (May 24, 2012) – NASCAR fans will determine which NASCAR Sprint Cup Series driver will grace the cover of the upcoming NASCAR The Game™: Inside Line video game in the “Drive for the Cover” campaign that launches today. This campaign lets NASCAR fans vote in a bracketed tournament that will be hosted entirely on NASCAR The Game’s Facebook page, and can be easily accessed at NASCARTheGame.com/Vote.
Voting opens today as the virtual race for the cover begins on Facebook. Fans will vote for their favorite drivers up to one time per day on Facebook in the “Drive for the Cover” campaign. The campaign will be like no other, as the voting will be featured on each driver’s Facebook page as well as their teams’ and participating sponsors’ Facebook pages. The four-round, seven-week tournament, will target NASCAR fans and avid gamers to have a voice in the selection of a cover driver for the latest NASCAR video game title. Drivers who advance to the next round will be announced the Monday after voting closes:
MAY 24 – Voting Opens (32 drivers)
JUNE 10 – First Round Closes (16 drivers)
JUNE 17 – Second Round Closes (8 drivers)
JUNE 24 – Third Round Closes (4 drivers)
JUNE 30 – Fourth Round Closes (2 drivers)
JULY 15 – Final Round Closes (Champion)
“I think the fans will really enjoy all of the new features and the opportunity to determine the cover driver for NASCAR The Game: Inside Line,” said Blake Davidson, NASCAR vice president of licensing & consumer products and board member of NASCAR Team Properties. “The way Eutechnyx and Activision have integrated themselves into the sport has been amazing. From the fans to the teams, to NASCAR itself and now with our broadcast partners, they have been channeling that into something that evolves our NASCAR games into revolutionary interactive entertainment.”
Activision Publishing, Inc, a wholly-owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI) and leading independent game developer Eutechnyx announced last week that NASCAR® The Game™: Inside Line will be released this fall. Bringing the true NASCAR experience to consoles, the game will allow players to race with the top NASCAR Sprint Cup Series drivers, teams and cars, as well as feature all 23 officially licensed NSCS racetracks. NASCAR The Game: Inside Line is planned to launch Fall 2012 for the Xbox 360® video game and entertainment system from Microsoft, the PlayStation®3 computer entertainment system and the Wii™ system from Nintendo.
“We set out to reinvent NASCAR gaming last year with NASCAR® The Game™ 2011 – and we’re very proud of it. With our continued enhancements to that game, and our very passionate fans helping guide us, we have an amazing platform to go to the next level with NASCAR The Game: Inside Line,” said Dave Thompson, executive producer at Eutechnyx. “We’ve added a new in-depth career mode and robust online features that include realistic race weekends, and now aspiring drivers can rise up through the ranks, attract sponsors, and upgrade their car’s components in the quest to be the NASCAR Sprint Cup Series champion.”
“The collaboration between Activision and Eutechnyx produced last year’s hugely successful NASCAR game experience,” said David Oxford, executive vice president, Activision Publishing. “NASCAR The Game: Inside Line builds on that platform and adds a number of innovative, cutting edge features that will give fans and gamers alike the chance to participate in the sport like never before.”
Visit
www.nascarthegame.com/vote to vote in the “Drive for the Cover” campaign.
NASCAR The Game: Inside Line video trailer is available at NASCARTheGame.com/DriveFTC.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the Coca Cola 600 at Charlotte Motor Speedway, will air May 27 on FOX at 6p.m. ET. For more information and a complete schedule, visit
www.nascar.com. Follow NASCAR on
www.facebook.com/NASCAR or on Twitter: @NASCAR.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website,
www.activision.com.
About Eutechnyx
Eutechnyx is the world’s leading independent racing game developer. With a history spanning over 24 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the Gateshead (UK), the company has studios in Hong Kong, Chengdu (China), Charlotte (USA) and a publishing office in London (UK). For more information, please visit press.eutechnyx.com.
Contact:
Nick Kelly
NASCAR Integrated Marketing Communications
(704) 348-9613
nkelly@nascar.com
Linkback: https://www.canadianracingonline.com/smf/index.php?topic=15276.msg101807#msg101807
