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Author Topic: “Drive for the Cover” Campaign Lets Fans Vote For Cover Driver of NASCAR®  (Read 1403 times)

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“Drive for the Cover” Campaign Lets Fans Vote For Cover Driver of NASCAR® The Game™: Inside Line


DAYTONA BEACH, Fla.  (May 24, 2012) – NASCAR fans will determine which NASCAR Sprint Cup Series driver will grace the cover of the upcoming NASCAR The Game™: Inside Line video game in the “Drive for the Cover” campaign that launches today. This campaign lets NASCAR fans vote in a bracketed tournament that will be hosted entirely on NASCAR The Game’s Facebook page, and can be easily accessed at


Voting opens today as the virtual race for the cover begins on Facebook. Fans will vote for their favorite drivers up to one time per day on Facebook in the “Drive for the Cover” campaign. The campaign will be like no other, as the voting will be featured on each driver’s Facebook page as well as their teams’ and participating sponsors’ Facebook pages. The four-round, seven-week tournament, will target NASCAR fans and avid gamers to have a voice in the selection of a cover driver for the latest NASCAR video game title. Drivers who advance to the next round will be announced the Monday after voting closes:


MAY 24 – Voting Opens (32 drivers)

JUNE 10 – First Round Closes (16 drivers)

JUNE 17 – Second Round Closes (8 drivers)

JUNE 24 – Third Round Closes (4 drivers)

JUNE 30 – Fourth Round Closes (2 drivers)

JULY 15 – Final Round Closes (Champion)


“I think the fans will really enjoy all of the new features and the opportunity to determine the cover driver for NASCAR The Game: Inside Line,” said Blake Davidson, NASCAR vice president of licensing & consumer products and board member of NASCAR Team Properties. “The way Eutechnyx and Activision have integrated themselves into the sport has been amazing. From the fans to the teams, to NASCAR itself and now with our broadcast partners, they have been channeling that into something that evolves our NASCAR games into revolutionary interactive entertainment.”


Activision Publishing, Inc, a wholly-owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI) and leading independent game developer Eutechnyx announced last week that NASCAR® The Game™: Inside Line will be released this fall. Bringing the true NASCAR experience to consoles, the game will allow players to race with the top NASCAR Sprint Cup Series drivers, teams and cars, as well as feature all 23 officially licensed NSCS racetracks.  NASCAR The Game: Inside Line is planned to launch Fall 2012 for the Xbox 360® video game and entertainment system from Microsoft, the PlayStation®3 computer entertainment system and the Wii™ system from Nintendo.


“We set out to reinvent NASCAR gaming last year with NASCAR® The Game™ 2011 – and we’re very proud of it. With our continued enhancements to that game, and our very passionate fans helping guide us, we have an amazing platform to go to the next level with NASCAR The Game: Inside Line,” said Dave Thompson, executive producer at Eutechnyx. “We’ve added a new in-depth career mode and robust online features that include realistic race weekends, and now aspiring drivers can rise up through the ranks, attract sponsors, and upgrade their car’s components in the quest to be the NASCAR Sprint Cup Series champion.”


“The collaboration between Activision and Eutechnyx produced last year’s hugely successful NASCAR game experience,” said David Oxford, executive vice president, Activision Publishing. “NASCAR The Game: Inside Line builds on that platform and adds a number of innovative, cutting edge features that will give fans and gamers alike the chance to participate in the sport like never before.”


Visit to vote in the “Drive for the Cover” campaign.

NASCAR The Game: Inside Line video trailer is available at



The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune  100  companies  participate  in  NASCAR  than  any  other  sport.   NASCAR  consists  of  three  national  series  (the  NASCAR  Sprint  Cup  Series,  NASCAR  Nationwide  Series,  and  NASCAR  Camping  World  Truck  Series),  four  regional  series,  and  one  local  grassroots  series,  as  well  as  two  international  series.  Also  part  of  NASCAR  is  Grand-Am  Road  Racing,  known  for  its  competition  on  road  courses  with  multiple  classes  of  cars. NASCAR  sanctions  more  than  1,200  races  at  100  tracks  in  more  than  30  U.S.  states,  Canada  and  Mexico. Based  in  Daytona  Beach,  Fla.,  NASCAR  has  offices  in  eight  cities  across  North  America. The  next  NASCAR  Sprint  Cup  Series  race,  the  Coca  Cola  600  at  Charlotte  Motor  Speedway,  will  air  May  27  on  FOX  at  6p.m.  ET.  For more information and a complete schedule, visit Follow NASCAR on  or  on  Twitter: @NASCAR.


About  Activision  Publishing,  Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc.  is  a  leading  worldwide  developer,  publisher  and  distributor  of  interactive  entertainment  and  leisure  products. Activision  maintains  operations  in  the  U.S.,  Canada,  the  United  Kingdom,  France,  Germany,  Ireland,  Italy,  Sweden,  Spain,  Norway,  Denmark,  the  Netherlands,  Australia,  South  Korea,  China  and  the  region  of  Taiwan. More  information  about  Activision  and  its  products  can  be  found  on  the  company's  website,


About  Eutechnyx

Eutechnyx is the world’s leading independent racing game developer. With  a  history  spanning  over  24  years,  the  studio  has  won  numerous  awards  for  its  million-plus  selling  titles  and  garnered  exceptional  acclaim  in  the  business  sector. As  well  as  its  headquarters  in  the  Gateshead  (UK),  the  company  has  studios  in  Hong  Kong,  Chengdu  (China),  Charlotte  (USA)  and  a  publishing  office  in  London  (UK).   For more information, please visit


Nick Kelly
NASCAR Integrated Marketing Communications
(704) 348-9613

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