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Author Topic: Liberty Tire Recycling Joins NASCAR Green® To Bolster Largest Recycling Program  (Read 651 times)

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Liberty Tire Recycling Joins NASCAR Green® To Bolster Largest Recycling Program In Sports

Official Tire Recycler Of NASCAR Green To Recycle Approximately 120,000 Goodyear Tires Annually


DAYTONA BEACH, Fla. (April 10, 2013) — As part of NASCAR Race to Green™, a month-long, industry-wide effort to reduce the sport’s carbon footprint, NASCAR and Liberty Tire Recycling announced today a new partnership that designates the tire recycling services provider as the Official Tire Recycler of NASCAR Green.


NASCAR has the largest recycling program in sports, including a comprehensive effort that accounts for approximately 120,000 Goodyear tires recycled across NASCAR’s top three national series each year. Liberty Tire Recycling will join other Official NASCAR Green partners, which comprise a comprehensive recycling program, including Coca-Cola, MillerCoors, Creative Recycling, Goodyear, Safety-Kleen, and Sprint.

“By recycling more than 140 million tires annually, we reclaim nearly 1.5 billion pounds of rubber for innovative, eco-friendly products,” said Thomas Carter, Liberty Tire Recycling vice president of alternative fuels. “We look forward to enhancing NASCAR Green’s best-in-class recycling program by keeping its discarded tires out of landfills and transforming them into smart, sustainable products that improve people’s lives.”


In conjunction with the NASCAR Green Clean Air Tree Planting Program™ Delivered by UPS, an initiative that will neutralize the carbon emissions of all of the racing in NASCAR’s three national series, Liberty Tire Recycling will provide GroundSmart Mulch™ that will enhance the landscaping of trees that are donated to areas of need throughout the country. The rubber mulch lasts longer than its wood mulch counterpart and prevents soil from washing away. Additionally, Liberty Tire Recycling products, such as rubberized asphalt will be used to repave racetracks and parking lots at NASCAR Home Track racetracks across the country.


“Adding the nation’s premier tire recycling company to our group of Official NASCAR Green Partners will further enhance NASCAR’s position of leadership in sustainability across all sports,” said Jim O’Connell, NASCAR chief sales officer. “Liberty Tire Recycling has positioned itself as a leader in tire recycling innovation and we are pleased to work towards a common goal of reducing the environmental impact of our sport.”


Liberty Tire Recycling will join the NASCAR Fuel for Business Council®, which brings together an exclusive group of more than 55 Official NASCAR Partners to get more out of their sponsorships, specifically bringing together partners four times a year to buy and sell products and services. This environment offers the unique opportunity for many Fortune 500 companies to bypass the time and layers of corporate coordination that may exist and construct customized deals to help address specific business needs.   


The next NASCAR Sprint Cup Series race will be held this Saturday night at Texas Motor Speedway on FOX, FOX Deportes, Performance Racing Network Radio, SiriusXM Satellite Radio at 7:30 p.m. ET.



The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series, three international series and GRAND-AM Road Racing and the American Le Mans Series, both known for competition on road courses. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information, visit and follow NASCAR at and Twitter: @NASCAR.


About Liberty Tire Recycling

Liberty Tire Recycling is the premier provider of tire recycling services in North America. By recycling more than 140 million tires annually, Liberty Tire reclaims about 1.5 billion pounds of rubber for innovative, eco-friendly products. The recycled rubber produced by Liberty Tire is used as crumb rubber and industrial feedstock for molded products; as tire-derived fuel for industrial kilns, mills and power plants; and as rubber mulch for landscaping and playgrounds. The company maintains a network of processing plants and comprehensive door-to-door collection services. For more information visit


Chris Tropeano
NASCAR Integrated Marketing Communications
(212) 326-1844

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