Zellers Hosts First Trident Racing Appearance

Zellers Hosts First Trident Racing Appearance

Montréal, (May 08, 2007) - Trident Racing owner-driver, Richard Durivage pulled up his #18 Chevrolet Monte-Carlo in the parking lot of Zellers in Saint-Eustache on Saturday, 6th May, as part of the team's build up to this season's 2007 NASCAR Canadian Tire Series, formerly known as CASCAR.

Shoppers at Zellers were treated to an up-close and personal look at the car Durivage will compete in as the Montréal racer made his first official appearance of the season in Saint-Eustache. With Trident Racing headquartered up the road at the Saint-Eustache Autodrome, Durivage's #18 entry didn't have far to travel as it went on display on Saturday in front of a packed Zellers store.

While customers were treated to the site of a stock car outside the store, as well as Trident Racing's #68 NASCAR Whelan All-American Cummins Pro Truck Series entry, Durivage was on-hand inside to sign autographs for enthusiastic race fans and curious bystanders. The 38-year-old sophomore racer was delighted to take time out of his preparations for the NASCAR Canadian Tire Series, set to start 26th May at Cayuga International Speedway, Hamilton, Ontario, to meet and greet Zellers patrons and discuss all things stock car, Zellers also a retailer of NASCAR merchandise in Canada!

"It was a great way to kick off the 2007 season for Trident Racing," Durivage reflected. "Jean Rivard, the Store Manager at the Saint-Eustache Zellers invited us down on Saturday and we were delighted to make our first public appearance so close to home. It's always fun when you can introduce people to stock car racing and allow the public to get so close to the car you race with. I had a good time signing autographs and hopefully as a result of this appearance we'll have some new fans coming along to cheer us on when we race in Montréal and Trois-Rivières later this season!"

The 2007 NASCAR Canadian Tire Series heads to Québec in August starting with Round 6's place on the support package to the 'NAPA Auto Parts 200, Presented by Dodge' hosted at the Circuit Gilles Villeneuve, 3rd-4th August, the first ever Canadian round of the NASCAR Busch Series. Round 8 sees a return to Québec, 17th-19th August, for the Grand Prix de Trois-Rivières.

TSN will broadcast each round of the 2007 NASCAR Canadian Tire Series starting with Round 1 from Cayuga, airing on Saturday 9th June at 2pm ET.

ENDS - www.tridentracing.com

For further information on Trident Racing please contact Stuart Morrison Public Relations:
Tel: +1 514 684 3253 / Cell: +1 514 945 3253 / Email: stuart@sm-pr.com