V8 Supercars has today announced the renewal of its agreement with Official Car Care Products Partner ARMOR ALL for the 2015 season, in which ARMOR ALL celebrates a decade as a partner of V8 Supercars.
The partnership continues ARMOR ALL’s sponsorship of one of the most prized driver awards on offer, the ARMOR ALL Pole Position Award. The first award is to be given out today at the sydney.com ARMOR ALL SuperShootout.
The battle to become ARMOR ALL Pole Position Champion between Red Bull Racing Australia’s Jamie Whincup and GRM star Scott McLaughlin was a highlight of the 2014 V8 Supercars season. The pair finished tied for the award on 10 each and as a result ARMOR ALL doubled the $10,000 prize, adding to the “big cheques” presented to every driver that claimed a pole position across the 36 races.
The relationship between ARMOR ALL and V8 Supercars has grown since its inception in 2005, with the impressive portfolio including naming rights to the ARMOR ALL Qualifying at every Championship event, the ARMOR ALL Pole Award, the ARMOR ALL Top Ten Shootout and four years as the naming rights sponsor of the ARMOR ALL Gold Coast 600. ARMOR ALL is also the Official Car Care Products Partner of the Dunlop Series and V8 Utes racing categories.
V8 Supercars CEO James Warburton said the long-term relationship with ARMOR ALL was one of the longest associations in Australian sport.
“The ARMOR ALL team has been a constant in V8 Supercars for a decade and it is fantastic to be celebrating that milestone in 2015,” Warburton said.
“In 2014 we had a massive uplift in television ratings of more than 11 per cent and a 200 per cent increase in online engagement. Our crowds were also stable across the year, a great result when compared to other sporting codes.
“This season we have a 300 per cent uplift in television coverage with some 1,200 hours across the Fox Sports and Ten networks which means even more eyeballs watching V8 Supercars than ever.”
ARMOR ALL has been providing high-quality car care products to Australians for over 40 years. Their complete range of products provides everything required to keep your car looking like new.
Armored Autogroup Australia Senior Vice President & Managing Director – Australia & New Zealand, Paul Blair, said everyone involved with ARMOR ALL was excited about the new V8 Supercars deal.
“V8 Supercars is the perfect match for ARMOR ALL and we are proud to be closely aligned with Australia’s leading motorsport category. ARMOR ALL stands for quality and performance, just like V8 Supercars. We love helping V8 Supercars fans keep their cars looking like new and can’t wait to see everyone trackside in 2015.”
For further inquiries about ARMOR ALL please contact justin@bammedia.com.au or 0429 084 635.
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