Author Topic: Cayuga Schedule is out.... (Read 11317 times)

crewchief47 · « **Reply #15 on:** March 10, 2009, 12:32:52 PM »

My belief is that Cayuga suffers from a couple different issues:

1) It appears to not advertise enough. I can't confirm this as I live outside the area but from reports I think this is probably true.

2) relates to #1. Because they have no weekly program, people do not 'automatically' head there on any given night because they aren't guaranteeded an event for that night. For example, I know I can head to Delaware any Friday during the season and catch a show. It becomes automatic in that regard. 'What do you want to do this Friday Hon'? 'We could head to Delaware?!?!'........

3) Getting to Cayuga is a big pain for the casual spectator with little hope of a nearby motel room. This is the 'now' generation and that amount of driving better pay off good. Camping only works for a small % of fans.

There's obviously enough fans in the area to fill the stands as the Canada Shootout proved, just have to figure out the halfway point between what they did and what they're doing now.

My first race was at Cayuga during a Race/Rock week-end with CASCAR (93ish?). Great events/promotions and at that point it was annual I think. I got 'hooked' that week-end.

I wonder how Cayuga would do if it were in the Windsor market???

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CanadianRacingOnline.com · « **Reply #15 on:** March 10, 2009, 12:32:52 PM »

jcrashm2 · « **Reply #16 on:** March 10, 2009, 01:19:27 PM »

From talking to a farmer in the area, who is a race fan, the area council has to approve everything and they aren't all race fans...plus many have memories when they would just have problem after problem with the underage drinking, drugs and bands that the kids were showing up for and not racing...the racing was just thrown in to get permits.

From Tim Miller's writeup in the Hamilton Spectator this past weekend.......
"When asked if the Cayuga event was cancelled, here's what Nascar series media co-ordinator Shon Sbarra had to say: "No, the event was not cancelled. In fact, it was never officially scheduled.""
Later in the story he mentions talking to Cayuga owner Jerry Santucci.
"We could not come to an agreement with dates"
Its all reported that Santucci has had calls from other organizations that want to race Cayuga and that ARCA gave them "credibility". That they have been working with the local government and that he believes everything will be in order for opening day.
He had hoped to have NCTS there for the Race of Champions with Nascar stars and plans to have ARCA July 27- 30.

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ernie · « **Reply #17 on:** March 10, 2009, 05:45:54 PM »

The location deal would be a big minus for a weekly racing series track but Cayuga is a 'Specials' tack or so they say. The big tell with how the management team handles the track will be with what they do with ARCA. Last year was a great race but there might have been 1000 people there. And I say 1000 after emptying my cooler and starting to see double

They did absolutely no PR before that race. the only reason I found out about it was because I visit the Cayuga web site once in a while.

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CanadianRacingOnline.com · « **Reply #17 on:** March 10, 2009, 05:45:54 PM »

CanadianRacingOnline · « **Reply #18 on:** March 10, 2009, 05:51:27 PM »

It is not only Cayuga that doesn't advertise. Racing in Canada is the best kept secret. I have been saying this for many years.

They need to get in touch with the audience that watch Nascar.

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burbiotch · « **Reply #19 on:** March 10, 2009, 06:35:47 PM »

who knows what kind of money it would cost, but imagine how far a few advertisements for the ARCA race weekend and Cayuga in general would go if they could be aired on TSN during NASCAR broadcasts...

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ernie · « **Reply #20 on:** March 10, 2009, 07:12:28 PM »

Quote from: burbiotch on March 10, 2009, 06:35:47 PM

who knows what kind of money it would cost, but imagine how far a few advertisements for the ARCA race weekend and Cayuga in general would go if they could be aired on TSN during NASCAR broadcasts...

Hell I'd pay for them if it meant a few less freaking Lilydale commercials LOL

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jcrashm2 · « **Reply #21 on:** March 10, 2009, 07:40:18 PM »

lake erie speedway had some sort of commercials during the nascar race....i remember seeing a guy sitting in the stands full of snow...i hear that it's a great track from a few flamboro ex drivers.

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DWfan4ever · « **Reply #22 on:** March 10, 2009, 08:50:59 PM »

Well coming from a fan that travels about 2 hours each event at Cayuga, the distance is not an issue for me. However that might just be because I'm a racing addict.LOL The biggest issue that I see is the promotion of the track and the events they do run. The only reason we know of the events is by stopping by their website or on here. Now I have heard in the past that the local radio stations have done some commercials but the people hearing those ads already know that Cayuga exists and most likey know the event is planned. Time to spread the wings on the promotion and reach further areas. The ability to stay in a hotel would definitely increase some interest in the events at the track, however I don't think its as big an issue as the promotion. Cause really how many of us stay in a hotel when we travel to the Barrie events which is really the same distance away for most that travel to the Cayuga events. We just suck it up and drive there and drive back all in one day. This would be a different story if we had double event weekends like they do in the states having a sprint cup series event and say either a nationwide or truck race event. That would get more of us to stay and spend more money in the local area instead of travelling back and forth. Of course this is just my opinion, but use the money for promotion and work from there. Then the people will come which will help build the funds to do the other upgrades to the track. I love the idea of Bristol banking.

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ernie · « **Reply #23 on:** March 10, 2009, 09:36:09 PM »

I have to agree with DW. They may advertise locally but you never here anything in London. Two hours to go see an ARCA or NCaTS race is no big deal. Now thanx to Cayuga I only have to go to Delaware to see NCaTS

I think I said it before in this or another thread that they should have been at CPT. There were nothing but race fans there from all over Southwestern Ontario.

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jcrashm2 · « **Reply #24 on:** March 11, 2009, 09:12:14 AM »

The CPT show in London was great and i talked to alot of vendors and they all had great things to say and they hope it grows. One told me the earlier car show in toronto was a waste of time and that the performance one this weekend is costing vendors so much now because of their jacked up prices for spot, hydro and internet connects that they can't give the deals they use too and most just break even.

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racenut · « **Reply #25 on:** March 11, 2009, 07:03:04 PM »

Why would Cayuga Speedway (or any track for that matter) set up at any of the shows with no schedule? While I agree it would have been nice to see them at the shows, but paying $800-$1000 for a basic 10 X 10 space just to stand there and smile seems like a waste of money to me.
I thought that the Motorsports Expo on Toronto was pretty good. (as a vendor and a spectator). I didn't make the CPT show but will probably plan to have a booth there next year. Just too busy to set up at Performance World this year, maybe next year. I'll just go as a spectator again this year and stock up on as many track schedules as I can.

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CanadianRacingOnline · « **Reply #26 on:** March 11, 2009, 08:28:17 PM »

The shows are not a waste of time. They could show off the track and get email addresses of thousands of race fans and then mail them the events they are doing. I should apply for a job at a track and teach them to grow their business.

I'm for hire.

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racenut · « **Reply #27 on:** March 11, 2009, 08:41:33 PM »

So I guess I'll see you at Performance World with a booth handing out CRO brochures then?
It's too easy to spend other peoples time and money.

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CanadianRacingOnline · « **Reply #28 on:** March 11, 2009, 09:43:37 PM »

If I owned a track and had money. I would be at the shows.

When I freelanced for a computer company I went to a lot of shows handing out business cards, having contests and made good money off the shows with out selling a product at the show. as soon as I got back from the show I wuld call all the people from the ballots and let them know they didn't win and accept for one person that won. I would offer them a discount on products or services we offered.

How many people attend these shows? A lot I bet and a lot of people go to shows for free stuff and fill out ballots and that is where you make your money.

You need to get your name out there. If I had the money to go to all the shows I would be and next year I plan on attending one.

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B.A.R. · « **Reply #29 on:** March 12, 2009, 06:12:37 AM »

Back in the day when Cayuga ran on Friday night and Flamboro on Saturdays, both tracks were always darn near sold out.
When either of those tracks ran a Special on a Sunday, again both tracks were sold out.

I agree with what someone mentioned earlier about needing a weekly program as his point was, Weekly shows help plan race fans weekends.

I guess the biggest question would be, is there enough cars or series to fulfill putting on good shows at both of these tracks ??
Yes, back in the day there were plenty, but the average racing program was being done so at a fraction of today's cost.
i.e.- A Late Model Budget for back then was about $5000 compared to today's $30,000

Another factor of back in the day was the Race Fans.
Back then It was nothing to see Mom and Dad, along with their Son's and Daughter's,
and a couple of the kids Friends all piled in the family Buick heading off to the races.
Racing was very much a Family Sport !!

Today Kids don't want to be bothered with going to the races when they can sit at home and race themselves on Computers and Video Games.
Mom and Dad don't want to put up with driving to the track because they have just spent all week in rush hour traffic, and sitting on the couch takes top priority now !!

I think there is a hole lot more to making it in Racing today, and the tracks that do have the weekly shows, and the loyal fans, stand a much better chance of surviving then a track that only runs specials.

Sounds a little ass backwards..... but unfortunately true.

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